Social Impact

At The Story Brand, we believe fashion can empower - not just through how it makes you feel, but in how it’s made and who it supports.

We are deeply committed to supporting menstrual hygiene through an initiative we call The Dignity Project - because we believe that access, awareness, and dignity should be a given, not a privilege. This growing program helps more women participate confidently in education and the workforce.

We are also passionate about circular design and reducing waste. Through The Chindi Project, we send all our leftover fabrics to the women of the Karmana Trust, who transform them into art projects and handmade pieces they can sell - creating both income and impact through craft.

Beyond this, we work with the Karmana Trust to produce our children’s accessories and packaging materials. This partnership supports financial independence and dignified employment for women through consistent, skilled work.

In addition, we support a children’s balwadi in Virar by regularly providing school supplies and clothing to help young learners grow with confidence and comfort.

For us, purpose is always part of the process.